Simply Chai. These designs were for a student project in the Young Entrepreneur’s Academy (YEA!) program. During the program, high school students develop ideas for a business and then work through the process of taking the product to market. I created this brand and collateral pieces to suit the student’s goals. The student chose to market a [...]
Thinking Beyond Tea. AstroloTea came to me with an established logo and one product label, in need of additional brand collateral materials. As with many startups, she needed more than her budget would allow. With careful planning and organization, I was able to stretch her design budget beyond what she had imagined. We created additional [...]
ØBugZoneTag On. Bug Off. ØBugZone! is a unique set of chemical-free insect-repelling products. Originally called ShooTag, they approached me to work with them on their brand overhaul that accompanied the new company name. The logo was designed to be eye-catching and hint at how the product functions, without being too formal or stodgy. I helped [...]
Smoky Local Peppers. Small batch salsas and spices crafted with locally grown peppers, slow-smoked using real wood. Sounds tasty, right? Pure Peppers was already a hit locally when I met the owner, Polly - she was selling out regularly at farmers' markets. In preparation for her product's retail launch, she decided that it was time [...]
Introducing The Roddler. I collaborated with Iacono Design to create a branding system that helped showcase how versatile and unique this 3-in-1 stroller truly is. The project included icon design, a hang tag, boxes for the stroller, trike, and trike conversion kit — plus sell sheets and a detailed instruction booklet. Each piece included English, [...]
Don't Mess with the Little Guy. When Angry Guppy approached me to create a logo, packaging, and apparel, I saw the need for bold branding as strong as the name itself. As alumni of Oregon State University, the owners also wanted their branding to incorporate the orange and black of their alma mater. I designed [...]
