Small batch salsas and spices crafted with locally grown peppers, slow-smoked using real wood. Sounds tasty, right? Pure Peppers was already a hit locally when I met the owner, Polly – she was selling out regularly at farmers’ markets. In preparation for her product’s retail launch, she decided that it was time for a brand overhaul.

I worked her to redesign her labels in a style that reflected the quality of her product and its amazing smoky taste. To mirror her fun personality, we added happy details such as pairing icons and bright pops of color. The rebrand included an eCommerce website with new product photography, a recipe section, a cross-promotion of products, and an area to post upcoming events and featured press.